For your sellers
The easiest yes a business owner gives all year.
The trade lets a business advertise without spending cash. Here’s the pitch, and how to find who to pitch.
2 minutes pitch
Pitching the trade to a local business
"You want more customers, and you want to keep your cash. So here's the deal: we'll run your ad schedule — and instead of a check, you pay us in gift certificates. Say a $3,000 schedule for $3,000 in certificates. We sell those certificates to our audience at a discount on our deal store, with your name, your photo and a link to you. Those buyers walk in your door — most spend more than the certificate. You got the advertising, you got new customers, and it never touched your bank account. You can cap how many sell each month so you're never swamped, and you redeem with a code on your screen. Want to start with a $25 certificate that sells for $12.50?"
Who to call first
The businesses already advertising on your competitors.
Aircheck Buddy listens to the other stations in your market and lists every local business it hears in their breaks — then shows you the ones that advertise on them but not on you. Those owners already believe in advertising. Offer them a trade instead of a check.
- ✓A prospect list for your market, with how often each business runs
- ✓Local vs national, sorted so the local owners are on top
- ✓Download it as a spreadsheet for your sellers
- ✓Free for Radio Workflow stations
Objections, answered.
"I'll be giving away half my margin."
The certificate sells at a discount, but the buyer is a new customer, and most spend more than the face value. The advertising cost you no cash.
"What if hundreds show up at once?"
You set a monthly cap. When it's hit, the deal shows "sold out this month" and restocks on the 1st.
"How do I know a voucher is real?"
Each one has a unique code. You enter or scan it on your redemption screen, and it can only be used once.