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Promo kit

Tell your audience the store is open.

Ready to run as written. Swap in your store’s name for [STORE] and its address for [URL].

Radio · :30

The always-on store

Want to eat out, get pampered or take the kids somewhere fun — for a lot less? Go to [URL]. That's [STORE], where local businesses you love sell gift certificates at up to half off. Buy online, and your voucher's on your phone instantly — just show it at the counter. New deals every week, and when they're gone, they're gone. [URL]. Spend less, right where you live.

Radio · :60

This week's deals (live read)

Here's how to save money this weekend. Head to [URL] — that's [STORE]. Right now there's a fifty-dollar certificate to [BUSINESS 1] for twenty-five bucks. There's [BUSINESS 2], [BUSINESS 3], and a few dozen more local spots, all at a big discount. You pay online, the voucher lands on your phone right away, and you just show it when you go in. No coupons to clip, no app to download. Some deals only have a few left, and some end Sunday at midnight — so don't sit on it. Every dollar stays right here in town, with businesses that sponsor your favorite station. Go to [URL] and grab yours. That's [URL].

TV · :30

Local deals, half off

[ON SCREEN: deal cards from the store, the URL in a lower third throughout] VO: Half off dinner. Half off a day at the spa. Family fun for less. It's all at [STORE] — gift certificates from local businesses, at prices you won't find anywhere else. Buy online at [URL] and your voucher's on your phone in seconds. New deals every week. [STORE]. [URL].

Print · Half page

This week's deals

HEADLINE: Half off. Right here in town. BODY: Gift certificates from the local businesses you love, at up to 50% off. Buy online, show the voucher on your phone. New deals every week — when they're gone, they're gone. CALL TO ACTION: Scan to shop [STORE] · [URL] [QR code to the store, bottom right — at least 1 inch square]

Web & social · Post set

Launch week

1) 🎉 [STORE] is open! Gift certificates from local businesses at up to half off. Your voucher arrives instantly. 👉 [URL] 2) This week only: [DEAL] for [PRICE] (that's [VALUE] value). Only [N] at this price. [URL] 3) Ends tonight at midnight ⏰ [DEAL]. Grab it before it's gone: [URL] 4) Every certificate you buy supports a local business. Shop local, save big. [URL]

Seller pitch · 2 minutes

Pitching the trade to a local business

"You want more customers, and you want to keep your cash. So here's the deal: we'll run your ad schedule — and instead of a check, you pay us in gift certificates. Say a $3,000 schedule for $3,000 in certificates. We sell those certificates to our audience at a discount on our deal store, with your name, your photo and a link to you. Those buyers walk in your door — most spend more than the certificate. You got the advertising, you got new customers, and it never touched your bank account. You can cap how many sell each month so you're never swamped, and you redeem with a code on your screen. Want to start with a $25 certificate that sells for $12.50?"

A year of deal promotions

Build the calendar around the moments people buy.

  • Early FebValentine's DayDinner-for-two and spa certificates; "Date night for half".
  • Mid-MarNCAA tournamentBar and pizza certificates timed to tip-off weekends.
  • MayMother's Day · National Small Business WeekSpa, salon, florist, brunch. Feature the businesses' owners on air.
  • JuneFather's Day · Great Outdoors MonthGolf, grill, steakhouse, outdoor gear.
  • JulyPark & Recreation MonthFamily fun packs: trampoline parks, mini golf, escape rooms.
  • AugustBack to school · Black Business MonthKids' haircuts, school supplies; spotlight Black-owned businesses.
  • Late NovSmall Business SaturdayOne-day flash sale of local certificates — the biggest single day of the year.
  • Dec 1–1212 Deals of ChristmasA new deal at midnight for 12 nights; the gift-giving season is certificate season.
  • Year-roundHalf-Off FridayOne headline deal every Friday, promoted Thursday and Friday morning.